White Label Reputation Management – Next Step to Huge Profits

Looking for a way to easily add another revenue stream to your business while providing a new suite of valuable services to your clients? White label reputation management software lets your business deliver more services and take all the credit while an established platform, with expert support, provides the service. If you are a digital marketer or agency with clients, it’s the next logical step in the quest to do less work and make more money.

How does this sound?

Your business could be earning monthly recurring income while providing the reputation management solution your clients need to build and monitor their online reputation.

By using a white label reputation management solution, you get everything you need to introduce and maximize a new income stream that benefits your clients and your bottom line.

But… let’s back up and clarify what “white label” means.

What is a White Label Service?

A white-label service is a product or software as a service (SaaS) from a third-party that you purchase, rebrand with your own branding or company name, and then resell as your product. Specifically, here we are talking about white-labeling the Reputation Loop reputation management software, making it look like a service run by your business or agency and selling that service to your clients.

White Label Reputation Management

White labeling reputation management has immediate and long-term benefits

Offer an additional valuable resource to your clients

Expand your current service offerings and meet existing client demand for reputation management. With a new service, you will also increase client retention and draw in new clients who are looking for more full-service options.

Your clients will benefit from the ability to:

  • engage with their customers through automated email and text
  • gather feedback, address issues, and make improvements
  • encourage customers to leave reviews where they matter most
  • monitor review sites to quickly respond to negative reviews
  • monitor business directories for accuracy and consistency
  • rank higher in search engine results by building a 5 Star online reputation

Adding a steady income stream without the massive investment of developing a new product

White labeling an established reputation management software allows you to offer new and necessary services to your clients without diverting time and manpower towards researching, developing and deploying a new product.

Ability to focus on your core business while increasing revenue

Launching and supporting a new service can be incredibly time-consuming, but not if you are white-labeling an established reputation management platform. Grow your customer base and increase revenue without diverting resources like sales and admin from your core business.

Access to the technology and expertise of the white label provider

As a white label reputation management reseller you customize the entire platform with your own branding and URL and have full access to our platform.

Reputation Loop supplies a full suite of marketing materials and training for our white label resellers to get up and running quickly. These include professional sales videos, powerpoint presentations, flyers, postcards, business cards, email scripts, phone scripts, and traffic strategies.

Grow and enhance your reputation with branded services

Offering a service that your business has white-labeled as your own branded solution means you retain the perceived value of that service without having to give credit to another brand. That means clients stay with you for this service instead of going to the source and handling their own reputation management.

Agencies and Digital Marketers Love Reputation Loop

White Label Reputation Management Review

Reputation Loop Review Game Changer

Reputation Loop Review Easy to Use2

White Label Reputation Management Review 5 Star

White Label Our Reputation Management Software Platform

Grow your business and increase revenue by offering a valuable solution that helps your clients by white labeling reputation management services. Reputation Loop has aggressive pricing with deep discounts so you can grow your business quick and easy. As an agency or reseller, you can use Reputation Loop’s white label reseller package and provide this multi-million dollar software as your own.

INTERESTED? Learn how easy it is to add a white label reputation management platform to your list of services.

 

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post White Label Reputation Management – Next Step to Huge Profits appeared first on Reputation Loop.

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Putting Customer Reviews to Work in 2018 – Build a Better Reputation

As 2017 fades we find that consumers are relying more and more on social proof such as online reviews to make their buying decisions. You know how important your online reputation is for growing your business, that’s why we’re going to show you how to leverage your online reviews to show customers you are the right choice, right now.

Customer Reviews are Even More Important in 2018

Positive Customer Reviews Influence Buying Stats

Nearly all consumers (90%) look at online reviews when making buying decisions. All the creative marketing and advertisements your money can buy won’t persuade a customer if you don’t have a stellar reputation online where consumers research their purchases.

Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.

Reviews also give you the customer feedback you need to improve your customers’ experience.  A recent study by Temkin Group showed that companies that are focused on customer experience have more than a 16% advantage over competitors in willingness to buy, reluctance to switch brands and likelihood to recommend.

Get Recent Customer Reviews Online More Often

Consumers are researching to find the best services and products, relying on online reviews and ratings to help guide them. With the explosion of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.

Here’s How to Get More Positive Reviews Online More Often

  1. Have a great service/product and provide excellent customer service. No business is perfect, but if you give your best, customers will recognize it. In appreciation, many will leave a great review where they would have otherwise not reviewed at all. Make a great first impression, follow through on your promises and customers will want to share that experience with other people. 
  2. Make it easy for customers to complete and submit reviews. Keep the review process short and easy. Provide star rating systems and enable comment functions on your websites. Provide links or clickable images directly to your pages on the popular review sites they are accustomed to using such as Google and Yelp. Remember to provide a few options for where they can leave a review for better conversion.
  3. Make your presence known while monitoring and moderating review channels. Pay close attention to the sites you want your customers to review your business on and ensure a prompt response to issues or problems to handle any negative reviews. Make sure your business is listed on any third-party sites your customers might be visiting. This also applies to major social media sites, as younger demographics tend to voice their opinions on their preferred social media networks.
  4. Ask for a review and send reminders if you have the customers email address. Some business owners are embarrassed to ask for a review but as the saying goes, “closed mouths don’t get fed.” Be honest and say you are trying to grow your online exposure and reviews really help other customers find your business so it would mean a lot if they could take a minute to leave a review.
  5. Time your review request promptly after the service or purchase. Your best chance of getting feedback from people is right after the transaction. The longer you wait, the completion rates for reviews quickly declines. If your business captures emails, this is the best way to connect with customers immediately to request a review.

Local Customer Reviews StatsShow Customer Reviews on Your Website

Showcasing reviews on your website not only helps you acquire new customers by detailing what your users love about your business. Displaying a steady flow of recent reviews also factors into showing up higher in search engine results because Google likes fresh content.

Build Trust in Your Business

Letting website visitors see what your customers think about your products and services increases transparency. With so much advertising and marketing forced on us, consumers look for transparency to know who to trust. When your business demonstrates they have nothing to hide, buyers are more open to listening to your message of why you’re the best choice.

Increase Engagement for Higher Conversion Rates

Customers want to see reviews. When they get to look at those reviews to see those reviews on your site, they are more engaged and stay on your website longer. When users stay on your site longer your conversion rates go up. Give your website users what they want by giving them the recent reviews they are looking for.

Keep Fresh Reviews Continuously Posting Online

According to Search Engine Land, 69% of consumers think reviews older than three months are no longer relevant. A Vendasta list of stats on customer reviews shows around 44% of consumers say a review is only relevant if it was written within the last month.

Additionally, how recent and how many reviews are found factor into the reviews algorithm Google uses to rank websites. Businesses that keep a steady stream reviews keep credibility with both consumers and search engines.

Learn How to Leverage Online Reviews to Grow Your Business

Prioritize the process of reputation management to save time, gather more five-star reviews, and gain the peace of mind that comes with knowing you are building and protecting a positive online reputation.

If you’d like to learn more about online reputation and automated customized review management, you can click through Reputation Loop’s features and blog.

When you know how powerful good reviews are in bringing new customers and increasing exposure, you’ll find that allocating a part of your marketing budget to the professional management of customer reviews through services like Reputation Loop is an easy decision.

 

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Putting Customer Reviews to Work in 2018 – Build a Better Reputation appeared first on Reputation Loop.

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2018 Local SEO Strategy Planning Using 2017 Lessons Learned

As another whirlwind year comes to a close let’s take a look at what changed in Local SEO in 2017, the lessons we learned, and how we can use that information to create a winning 2018 Local SEO strategy.

With the number of changes that happened in search engine optimization, especially on the local level, there are new factors to take into account when planning for more effective Local SEO in 2018.

Local businesses owners won’t need to make significant changes, as traditional local SEO tactics are still useful. However, businesses that recognize and capitalize on new and better ways to optimize for local search are the ones who will rank above competitors in key local search results.

2017 Local SEO Lessons Learned & 2018 Local SEO Strategy Planning

Take advantage of the opportunity to grow your business using lessons learned from Local SEO in 2017 to build a better 2018 Local SEO strategy.

2017 Local SEO Ranking Factors

Many Business Aren’t Optimizing for Local Search or Doing It Wrong

As we worked through 2017, small and local businesses became increasingly aware of the importance of showing up in local search results, and the colossal impact ranking high in search and map results had on earning more revenue and growing their business. Though business increased their local marketing budgets, they still lagged on using location data to optimize their product and services web pages for search.

Ranking low in search results, or not ranking at all makes a business invisible.  That means no new customers, no growth, and a declining customer base who has or will find another business on their next search.  The winners in 2017 were businesses who knew how to use location data, business listings, and reviews to let search users know that they were close by, open for business, and loved in their community.

ADD TO YOUR LOCAL SEO STRATEGY:

Location data such as city, address, neighborhood, and landmarks should be consistently and accurately be a focus of all on-site and off-site local search optimization activities. 

The first priority for showing up in local and map search results is to optimize your Google My Business Listing by filling it out in its entirety, adding photos with your location in the tags, and getting continuous positive reviews posted to your Google listing. 

When a business’s name, address, and phone number (NAP) are inconsistent on different online directories search engines, don’t want to use that business in results and possibly give their search users bad information.  That means your business won’t rank in local searches if your business listings are inaccurate.  Ensure your business listings are accurate, consistent and everywhere they need to be.

Online Reputation Isn’t Solely Under Your Control

Your business’s online reputation isn’t solely under your control; this is probably why they call it Reputation Management and not Reputation Control. Your “brand” and the perception of your business is no longer made up of the marketing messages you create internally. With the dozens of platforms available for customers to review and rate your business with ease, you have to MANAGE what is said and displayed about your business.

2018 Local SEO Reviews Important

One customer can turn a five-star reputation into a low-rated nightmare.  With the influence of user-generated content and social proof becoming stronger and stronger as more people rely on internet searches to do research and make buying decisions, businesses need to understand the importance of having a positive and persuasive online presence.

ADD TO YOUR LOCAL SEO STRATEGY:

Reputation Management has to be a part of your local SEO strategy going forward.  Ensure you have a Reputation Management process in place that gathers feedback from customers, handles negative experiences before customers hit review sites, and pushes your happiest customers to leave reviews on sites that matter most to your business.

Reviews are a high ranking factor for local search and also factor into appearing in the local pack on Google results pages, right below those top ads.

2018 Local SEO Mobile Searches

Mobile Smartphone and Tablet Users are Increasing – and They Demand Mobile Friendly Experiences

You’ll remember the big fuss around “Mobileggedon 2017” and how the world was going to end if you didn’t have a mobile-friendly website.  Websites that didn’t join the mobile-friendly movement were given fair warning that Google would not continue to rank their clunky websites as mobile search engine use grew to be more than 50% of all users.

As mobile use continues to grow, especially in local searches, mobile-friendly sites dominate search results.  Businesses who cater to local mobile audiences with their SEO efforts are also reaping the rewards of marketing focused on literally “being where your customers are.”

2018 Local SEO Mobile Offers

ADD TO YOUR LOCAL SEO STRATEGY:

We’ll work on the safe assumption that almost every single one of your customers have a smartphone (or 5) in their household.  Go beyond mobile-friendly and make your website an ever-mobile-loving marketing tool.  Optimize all aspects of your website for a pleasant experience for people on their smartphones looking to spend money today.  While you’re at it save some trees and figure out a cost-effective way to add digital coupons for mobile users to your POS system.

Planning your 2018 Local SEO Strategy

Traditional search engine optimization techniques are still going to work for your business in 2018.  But as SEO evolves, especially with local searches, there are multiple opportunities to increase search traffic and get your business in front of paying customers with organic search results, map search results, local packs, searches on review sites, and even paid ads.

As you develop your 2018 marketing plans and budget, take time to reflect not only on the lessons learned in 2017 across the local SEO landscape but also weigh and measure the effectiveness of your business’s search optimization activities over the past year.

  • What worked?
  • What didn’t?
  • Which activities gave you the greatest push in raising your local search ranking?
  • What is the top-ranked local competition in your industry doing that you aren’t?

Use this information to plan out a 2018 Local SEO strategy that puts your business at the top of local search results where new customers are going to find a highly rated service or product they want to do business with.

 

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 2018 Local SEO Strategy Planning Using 2017 Lessons Learned appeared first on Reputation Loop.

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Holiday Local SEO To Do List – Get Found Fast This Season

It’s that time of year when everything is centered around your holiday plans.  That includes how to best market your business to local customers looking to spend vast amounts of money not only to give gifts but to make any part of the hectic season easier, faster and more pleasant.  If your business can meet the needs and solve the problems of holiday shoppers, you need to get seen in local search results. Make sure you’re getting found first with this Holiday Local SEO to Do List.

Your Holiday Local SEO To Do List

[  ] Check Business Listings in Local Directories

First thing on your Holiday Local SEO to do list: Make sure your business listings are live, accurate, and consistent across local business directories.  Be sure to include Google My Business, review sites, and social networks locals use to find your business. Managing and monitoring your business listings year around is essential, but especially around the holidays where traffic is high, and hours change, you don’t want any potential customer having difficulty reaching you.

Accurate Business Listings Reputation Loop

Inaccurate, duplicate, out of date, or differently spelled business listings can lead to a long list of problems for search users such as:

  • Not finding your business in search
  • Driving to a wrong address
  • Calling a disconnected number
  • Showing up when you’re closed because you didn’t update holiday hours
  • Location pins in the wrong place on navigation maps

Avoid all of these problems by updating your local listings with holiday hours and verifying that your Name, Address and Phone number (NAP) are correct and the same across all networks. Don’t stop in the New Year though – make sure you are monitoring and managing your business listings throughout the year.

[  ] Update Your Holiday Hours on Local Online Listings and Your Website

Many businesses change their hours over the holidays. Look at the hours on your listing and make sure they are set for your holiday hours. Updating your hours on various days over the holidays may seem like a lot of work as you change but mobile search users are given this information when they are looking for somewhere to spend money.

This is especially important for Google My Business accounts. Navigating with Google Maps, and selecting a business that Google believes is closed or closing soon, you will be asked if you still want to go to this location even though it is closed or closing within the hour. Don’t lose customers because you have wrong hours listed. While you are at it, update your payment options if they have changed to avoid disappointing paying customers.

[  ] Calendar Google Posts to Highlight Your Specials and Events

Google My Business introduced Google Posts as a way to share fresh content with people who find your business through Google Search.  This new Google My Business feature lets you create posts with content you want to be displayed to customers when they find your business on Google.  Most businesses aren’t doing this yet, so here is just one area where the Holiday Local SEO to do list gives you massive leverage over the competition.

Google My Business doesn’t allow you to schedule out your posts, and they only stay live for a week to keep the content fresh.  You should create a calendar where you can pre-write and schedule your Google Post to make sure you always have something showing in search results for your business name. Publish your events, products, and services directly to Google Search in the Knowledge Panel and Maps to let search users know what is going on with your business right now.

HOLIDAY LOCAL SEO TO DO LIST GOOGLE POSTS

Promote your sales, holiday hours, specials and events with Google Posts.  You can learn about Google Posts and how to leverage them for your business here on the Reputation Loop blog.

[  ] Promote Your Best Reviews on Social Networks and Your Website

The social media world is fast-paced and has a very short memory. Consistency is key with your profile postings and interactions if you want to keep your audience engaged. Posting your best reviews on your social media profiles puts the information consumers really want right in front of their faces.

The reviews you post are not only part of the feed seen by your connections, friends, and followers, but they are also part of your timeline. If prospects search your social media networks for your products/services by your business name or your locality, they will see these five-star reviews.

Another SEO win is when people do online research on your business name, your social media profiles are usually part of the top results. Those prospects who discover your social media profiles can also travel back as far as they want in your posts stream and see not only the smart content you’ve posted but real reviews, by real people who think everything your business does is fantastic.

social_media_shares_reputationloop

The best way to raise your social media ROI is to automate many of the tasks associated with maintaining and growing your social media presence with software that will automatically post your five-star reviews to your social media profiles on the major networks.

[  ] Have a Review Management Plan in Place to Handle Bad Reviews and Complaints Immediately

Customer Review Management is a real thing; it is vital to the success of your business. Monitoring and responding to reviews is especially crucial during the holiday season where competition for business is high, and consumers are relying on reviews to make fast purchasing decisions. A customer’s holiday spirit can deteriorate quickly during a season many people find stressful. That could lead to bad reviews for your business.

Having a Review Management Plan in place lets you leverage good reviews and handle bad reviews with equal ease.  Read “Handling Negative Reviews by Creating a Process” when you get a chance but here’s a quick tip list on how to responding to negative reviews.

Responses to negative customer reviews should:

  • Be prompt, short, and to the point
  • Customized to address the issue specifically
  • Offer an apology for the negative experience
  • Provide a resolution or improvement when possible

The Holiday Local SEO To Do List – G.S.D.

Check off this Holiday Local SEO To Do List and get off the local optimization naughty list. Maybe this is the season you get everything you wanted.  Imagine higher ranking in local search, an increased click-through-rate to your business website, more sales, and a better search engine and purchase experience for the user all wrapped up in a pretty bow just for you.

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |

2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Holiday Local SEO To Do List – Get Found Fast This Season appeared first on Reputation Loop.

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Small Business Saturday 2017 – How to Promote My Local Business

Small Business Saturday 2107 is fast approaching, but there is still time to get your business in front of customers.

As usual, Small Business Saturday is sandwiched between the twin retail phenomenon known as Black Friday and Cyber Monday (BFCM) where big brands offer deep price cuts and doorbusters.

Major retailers have obvious advantages on BFCM, but on November 25th, Small Business Saturday 2017 is the day to celebrate and support small businesses and their contributions to local communities. Small business owners and local leaders across the country join together on Small Business Saturday to encourage consumers to shop locally and benefit their own communities and neighborhoods.

Be Easy to Find and Contact

Customers in your community will be using search engines and online maps to find local businesses that are selling what they are shopping for.  Make sure your business shows up at the top of search engine and map results by optimizing your Google My Business Listing.  Try the new Google Posts feature to highlight your best deals and what’s happening in your store.

You want customers to easily find you on Small Business Saturday (and the other 364 days of the year), so it’s essential that your business name, physical address, and phone number are consistent and present on the dozens of directories and websites that feed search engines local information.

It can be a time-consuming task to take on – creating, checking and correcting your business listings – but not impossible and very necessary.  A more efficient way to ensure you are being found with correct information that puts you higher in search results is to use a low-cost Business Listing Management service that does it all for you.

Get Free Marketing Materials for Small Business Saturday 2017

As the official sponsor of Small Business Saturday, American Express is in its sixth year of promoting this event in thousands of communities across the country. Endorsed by the Small Business Administration (sba.gov), the “Shop Small” movement focuses on the brighter side of holiday shopping by promoting local merchants and encouraging people to shop within their communities.

WATCH THIS VIDEO: How to Use Free Shop Small Merchandise to Promote Your Business by American Express

Check Out the Shop Small Studio for Free Customized Marketing Materials and Tips

Celebrate customers and help attract new ones with customizable marketing materials from the Shop Small Studio.  It takes less than a minute to fill in your store name and specialty to get started.  Then you give them a name and email address your free material is downloaded to your device and a download link is sent to the email you provide.

Here are the two ways you will receive your download:

Print customizable material you can use right away like posters, event flyers, offer signage and save the dates.

Your free download includes:

⇒ Facebook cover photo and profile photo images customized with the business name you entered

Small Business Saturday 2017 Facebook Cover

⇒ 2 Social media images customized with your business name

Small Business Saturday 2017 Social Media Images

⇒ Email scripting and email header (below), as well as badges and logos you can use on your website.

Small Business Saturday 2017 Email Header

⇒ Tip sheets for your Social Media, Storefront, and Website

Small Business Saturday Social Store Web Tips

Using Social Media for Small Business Saturday 2017

Join the conversations happening on your networks around Small Business Saturday with #ShopSmall and #SmallBizSat (the “official” hashtags of Small Business Saturday). Jump right into the conversation on Twitter, Facebook, Google+, LinkedIn, and Pinterest.

Small Business Saturday Hashtags:

#SmallBizSat

#SmallBizSaturday

#ShopSmall

#ShopLocal

These hashtags trends high leading up to Thanksgiving. Use this window to promote your local business on social media.  Repost popular Small Business Saturday posts, create eye-catching images of your business and products, and use the free customized logos and images you downloaded to entice customers to come spend some time and money with you on November 25th.

 

RELATED READING:

Local SEO Checklist: 9 Basic Tips to Get Found in Search

Holiday Local Marketing on a Small Budget

Increase Your Small Business Holiday Profits

Local SEO for Brick and Mortar Businesses – FREE GUIDE

 

Small Business Saturday is November 25, 2017

Encourage your customers to get out and support the places they love while shopping with and for the people they love on Nov 25.  This is a chance to support local economies and celebrate the communities we live in.

Images Source: AmericanExpress.com

Free Demo RepLoop

USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |  2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Small Business Saturday 2017 – How to Promote My Local Business appeared first on Reputation Loop.

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Best Free Online Courses for Small Business Owners – Part 2

Make sure to read part one of this two-part series on Free Online Courses for Small Business Owners to see five more awesome free courses that will help you grow your business.

Read First… BEST FREE ONLINE COURSES FOR SMALL BUSINESS OWNERS – Part 1

Why are these the best free online courses for small business owners?

Well, first because they are free! And you’ll find these courses offer actionable insight but only require a small investment of your time and commitment to learning the skills and activities that build better companies.  You’ll gain technical knowledge you can apply to your business today, as well as tips, resources and case studies that show you how it all works.

These expert-led courses are tailored for small businesses and teach you the essentials in short, easy to absorb lessons. If you can find 10 minutes a day to dedicate to a lesson, you could finish a handful of courses in the next month and set out a plan for a successful new year.

Note: These are truly No Cost courses you can view with free accounts on sites like SkillShare and Facebook – no need to create paid accounts for these free courses.

Free Online Courses for Small Business Owners – Pt 2

Context is Key: Social Media Strategy in a Noisy Online World

By Gary Vaynerchuk

Context is Key Gary V Best Free Online CourseDon’t just tell your brand’s story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram, and Pinterest—all in under 90 minutes. These are the same tactics Gary’s used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary’s brain is an exciting one, and this class is no exception. Don’t miss it.

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers.
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns.

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Create a social media strategy for your favorite brand or just follow along.

 

Introduction to SEO: Tactics and Strategy for Entrepreneurs

By Rand Fishkin

Intro to SEO Free Online Course Best Free Online CourseJoin “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that “moves the needle”
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their SEO strategy and optimizing a piece of content based on keyword research.

 

Email 1 K – 30 Day Double Your Email List Course

By Noah Kagan

Email 1K Noah Kagan Best Free Online CourseA free 30-day course to DOUBLE YOUR EMAIL LIST. Learn from experts who’ve grown email lists to
over 10 million subscribers. Email is *still* the single most effective marketing tool. Where would your business be if you doubled your email subscribers? AppSumo is a 7-figure business with over 90% of our revenue generated by our email list. This course consolidates the exact tactics and tools we’ve used. Rather than bore you to death with theory, my expert friends and I will show you firsthand how to double your email list within 30 days.

This FREE Course includes an Email Marketing Toolkit worth over $300 of special hook-ups if you send a tweet or refer two friends.   Some of the expert lessons:

Lesson 1: Optimizing your homepage

Lesson 2: Reverse Engineering Great Content

Lesson 3: Syndication/Large Site Guest Posts

Lesson 4: Content Upgrades

Lesson 5: Conversion Optimization

Lesson 6: Giveaways

 

Quick Sprout Marketing University

By QuickSrpout.com

Quick Sprout Marketing University Best Free Online CourseIs it me or is it hard to learn online marketing? You read a few blog posts that teach you a cool new marketing tactic, but because these blog posts aren’t visual, it’s hard to take that knowledge and apply it to your site.

So, in the end, you’re left with understanding marketing strategies from a high level, but you become lost on a tactical level.

Neil Patel wanted to do something about that, so he developed a free online educational course called Quick Sprout University. With the help of Brian Dean, 107 online marketing videos were produced that will show you step by step what you need to do.

Here are some of the things you’ll learn from Quick Sprout University:

  • Search engine optimization – from optimizing your on-page code to speeding up your site and even dealing with Panda penalties, 32 videos will show you how to make your site search engine friendly.
  • Link building – 22 link building videos that will show you how to build links to your site and even recover from a Penguin penalty.
  • Content marketing – from creating infographics to writing blog posts that go viral, learn everything you need to know about content marketing through 28 videos.
  • Social media marketing – if you want more social shares and traffic, these 9 videos will show you how to become the center of attention on the social web.
  • Paid advertising – although we would all prefer free organic traffic, paid traffic is a quick way to scale. Plus, it can be profitable too. See how to set up paid advertising campaigns on AdWords and YouTube as well as how to use a few other channels for paid advertising such as remarketing inside 11 videos on paid marketing.
  • Email marketing – if you want to collect emails from your site or even set up an autoresponder sequence, you’ll be able to learn how to do so through two simple videos.
  • Reputation management – are you worried about what people are saying about you? Do you want to control the SERPs for your branded terms? Just by watching two videos, you’ll be able to learn how to control your reputation.
  • Conversion optimization – getting traffic to your site is only half the battle. The other half is converting your visitors into customers.

 

The New Business Toolbox: Help Your New Business Do It Right The First Time

By Seth Godin

New Business Toolbox Best Free Online CourseTransform your new business by understanding the opportunities (and pitfalls) that are right around the corner. Seth Godin has learned these lessons the hard way, and in this entertaining (and useful) class, he’ll share what he knows. Save time and avoid dead ends as you organize and grow your small business.

This fast-moving class features hands-on, strategic and practical tactics every small businessperson ought to consider as she sets out to grow her business.

If you’re going to put in the time and the money and the energy to turn your project into a business that matters, it pays to get these seven things right.

Author Seth Godin doesn’t often get the chance to share this sort of nuts and bolts practical advice, and you’re invited to join in…

  • The Business Model. This isn’t a tool; it’s the entire backbone of the project. What is the process that turns your resources and your effort into value and profit?
  • Freelancing vs. Entrepreneurship. Are you trying to build something bigger than yourself?  The problem with hiring the cheapest, smartest person to work for you is that you end up with two jobs, and you won’t be good at either.
  • Funding. Is there a way to raise money for your kind of project? Explore the obvious options but emphasize effective (but rarely talked about) alternatives. Learn about equity, debt, royalties, and perhaps best of all, bootstrapping.
  • Hiring. Who to look for and how to find and retain them. For many entrepreneurs, outsourcing isn’t a way just to save money; it’s a new way to grow and thrive.
  • Naming. A simple and powerful approach to picking a name that works. Learn about domains, scalability, and trademarks.
  • Partnerships.  We’ll go into detail about how to split the pie while thinking hard about the long run.
  • Cash Flow. This is the essence of small-business security. More than just about anything else, the idea of funding your business with your customers’ support is completely transformative.
  • Positioning and Storytelling. The power of stories that stick. How your story changes your strategy, your marketing, your pricing, as well as understanding the X/Y analysis.

The theme of this class is simple but surprising: You should build your business around ideas that work, as opposed to building a business and then insisting that the universe cooperates in helping you succeed. Seven simple concepts well understood can change everything.

What You’ll Do

By the time you’re done with this class, you’ll have created a seven-part leverage plan. Not a boring business plan, this is your focused, detailed plan on how things that already work in the world will be put to work by you on your business.

This isn’t a complete MBA, and it’s not focused on art or the resistance. What it is: a ready-to-roll 7-part top-level course for smart entrepreneurs and those that aspire to be.


 READ PART 1 – Best Free Online Courses for Small Business Owners

Learning to be More Effective and Make Informed Decisions is the Greatest Investment in Your Business

I picked these courses because they allow you to learn how to do something that will make you a better business owner without spending a lot of money or dragging through business basics you’ve already mastered.  Learn how to better manage and grow your business without cutting corners because you are learning from some of the most famous experts and top instructors in the realm of small business success.

 

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USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |  2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Best Free Online Courses for Small Business Owners – Part 2 appeared first on Reputation Loop.

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What Are Google Posts? How to Use This New GMB Feature

Last week we published the Latest Updates to Google My Business, which was packed full of all the new features Google My Business released in 2017.  There are descriptions of new features with instructions and links to learn more.  And still, the question I got over and over was “What are Google Posts?”

You could Google search, “What are Google Posts” and dig through a million links. Or hang out here and I’ll explain what a Google Post is and how you can use this new Google My Business Feature to promote your business.

What is a Google Post?

Google Posts were introduced as a way share fresh content with people who found your business through Google Search.  This new Google My Business feature lets you create posts with content you want displayed to customers when they find your business on Google. Publish your events, products, and services directly to Google Search in the Knowledge Panel and Maps.

They are meant to be used to show search user what is going on with your business right now.  Each post you create is removed from search results after seven days, or after the event date, you specify if you are posting an event.

Google Posts give you the opportunity to promote your latest and greatest content, deals, events, product updates, and service specials appear with your listing in search.  Enhance the search and comparison parts of the buyer’s journey with these quick and simple updates.

How a Google Post Shows on Search and Maps

Google Posts are part of your Google My Business account and only show as part of your business listing as it appears in search results.  If a Google Search user is looking for “best carpet cleaners in Boston” they are not going to see your posts in search results. For a service or product local search your local SEO and Google My Business optimization will need to have your business ranking high in the local pack and maps where your business can be clicked, and then they will see your Google Post.

google posts in MAPSIf they search for AAA Carpets and Floors, and that’s your Google My Business verified and optimized business account, then the Knowledge Panel for your business will display to the right of search results where customers will see your Google Posts.

google posts in KNOWLEDGE PANELTips on Using Google Post to Promote Your Business

Character Limits: Only the first 80-100 characters will show in the Post so make those characters count and preview the Post to make sure your sentence isn’t cut off.

Headlines: Write headlines that make the reader want to click through.  Think of it as an ad to inspire action.

Call to Action: Tell the viewer what to do next.  “Free Download” or “Learn How to” or “Order Now” are clear CAT’s that minimize the decisions the audience needs to make.

Image Size: The best image size is 750 x 750.  Anything smaller than 250 x 250 won’t be accepted.  Preview the post to make sure the image appears as intended.

Post Often: Share daily specials and current promotions to keep customers up-to-date on your offers.

Multiple Post: If you have more than one post, the newest one will display first and older post show in a carousel format.  Users can scroll through up to 10 posts, but only the first two can be fully seen without scrolling.

Do’s and Don’ts for Writing a Google Post directly from Google

There is a right and wrong way to leverage Google Post.  To get the do’s and don’ts we went directly to the source.  This is what Google tells us about Google Post:

google posts EXAMPLE good postGoogle’s Suggestions for Writing the Perfect Google Post

  1. Be precise: What are the 3 things your customer needs to know? What do you want them to remember, for how much, and when?
    “Happy Hour! Half-price milkshakes from 5-6 PM every Friday.” 
  2. Be personal: Show what your business values:
    “We love families at Mike’s and to show our appreciation, kids eat free this weekend!” 
  3. Tell your customers what they can do. Are you selling a product? Tell them how they can buy.
    “Tickets range from $60-$160, and are available for purchase at the front desk starting at 12 PM EST today.”
  4. Highlight what makes your business, product, or offer unique. Large selection? Free shipping? Tell people:
    “Free shipping on orders over $50.” 
  5. Be timely  use a key selling point or popular item as the hook for your post:
    “Spring is here. All flip flops now 30% off.”
  6. Be sure to include any redemption instructions, unique codes, or restrictions on offers or sales:
    “$10 off purchase of $50 or more. 50% off select women’s clothing.”
  7. Use abbreviations for days and months, and don’t use periods, to allow more space for your post, and abbreviate hours:
    Jan, Feb, Mar… Mon, Tue, Wed… 9 AM, 5 PM, 12 PM
  8. Avoid the commercial slang and excessive exclamation marks or all caps that make your post look like an advertisement:
    “BOGO: 50% off men’s sneakers.”   “Crazy SALE today!!!”
  9. Don’t include more than one offer or too many exclusions in one communication:
     “Half price coffee and tea from 3-6 PM on Fridays, and buy 6, get one free donut on weekdays.”   “10% off new seasonal sandwiches. Not valid on lunch specials.”

Creating a Google Post in Google My Business

Make sure you are signed into your Google My Business account.  From your dashboard, it is a simple process to get your posts live.

Once you create a Google Post, it will appear in search results within moments.  REMEMBER the post are removed after seven days or once the event date you have set has passed.  But old posts will be visible on mobile under the “Posts” tab.

How to CREATE a Post on Desktop

google post create on desktop

How to CREATE a Post on Mobile

google posts create on mobile

How to EDIT a Post on Desktop

google post EDIT on desktopgoogle post EDIT on desktop

How to EDIT a Post on Mobile

google post EDIT on mobile

How to DELETE a Post on Desktop

google post DELETE on desktop

How to DELETE a Post on Mobile

google post DELETE on mobile

How to Get Insights (Analytics) on Your Google Posts

Google Posts don’t integrate with Google analytics without creating a custom campaign URL.  Google My Business gives you analytics on your Google Post with Insights where you can see how many views your post received and the number of button clicks.  It can take 2 to 3 days for Insights data to be updated but this is information you need to make improvements and create better posts.

On your desktop, select a post in the Posts Menu and it will show you the number of views and clicks.  On the Google My Business mobile app find the post you want in the post menu and tap the down arrow icon at the top next to “Published” to expand the screen and see the number of views and clicks.

Try Google Posts for Your Business – IT’S FREE

Use Google Posts to get more information about your business in the search engine results sidebar beyond just hours and location. Promote the latest sales and offers, and add location-specific promotions that help build online awareness about your business. Your post content will appear that the top of search results on mobile and be one of the first things a mobile Google Search user sees.

 

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USE THESE FREE GUIDES FROM REPUTATIONLOOP.COM TO GROW YOUR BUSINESS

How to Optimize Your Google My Business Listing  |  8 Low-Cost Digital Marketing Tactics  |  Local SEO Checklist: 9 Tips to Get Found Online  |  2017 Reputation Management Checklist  |  Using & Understanding Google My Business INSIGHTS  | Local SEO for Brick & Mortar Businesses Guide

 

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post What Are Google Posts? How to Use This New GMB Feature appeared first on Reputation Loop.

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Latest Google My Business Updates – Summer 2017

Google has been very busy in 2017 with the latest Google My Business updates! While some updates are well widely advertised, many go unannounced even though they feature major changes and added features Google My Business users should know.

If you feel you are not up to speed on the Google My Business Updates, you can check the Google My Business Updates leading up to 2017 in case you missed any.

Latest Google My Business Updates for Summer 2017

1. Create A Free Mobile Website with Google My Business

June 2017 – You can create a free mobile-optimized website to represent your business from your Google My Business listing.  You can customize themes, photos, and text of the site Google creates from the information and photos on your Google My Business Listing.

The free website you create updates automatically whenever you change your business information or add photos. It is also optimized for display on desktop, laptop, and mobile devices.  You can find this option by signing into your Google My Business Listing and clicking on the “Website” menu option.

This free website is meant to be a super simple free website for small businesses that don’t have a website, so absolutely nothing fancy or complicated is going on here.

Latest Google My Business Menu - Website Button

2. Google Posts Now Live for GMB Users

June 2017 – Publish events, products and services directly to Google Search and Maps with Google Posts from your Google My Business listing.  These posts appear to customers in search results and on maps in a few moments.  REMEMBER these posts are supposed to be timely, so they are automatically removed after 7 days or after the event has passed.

Latest Google My Business Post ExampleCreate a Google Post on Your Desktop

Latest Google My Business Updates Post - Desktop

Create a Google Post on Your Mobile Device

Latest Google My Business Updates Post - Mobile

Here you’ll find Google’s instructions to Edit or Delete a post.

3. Google Rolling Out Messaging Feature within GMB

July 2017 – With the new Messaging feature in Google My Business you can message customers from your Google Local Panel in mobile search.  This chat feature is currently available on desktop and mobile browsers, as well as the search app on Android.

The biggest of the latest Google My Business updates, chatting with potential customers can be a game changer for small businesses able to offer the personal touch researching customers crave. There is an in-depth question and answer post on Bluementhals.com that will answer a lot of your questions on what you can and cannot do with this new feature: Google My Business Messaging FAQ

On your Google My Business home page you should see a new section for “Messaging” in the menu and a big box option for “Message with Customers” to get set up by verifying your phone number to receive messages and setting an autoreply to customers who use the chat feature.  Once set up, when your business shows up in the local panel in mobile search people will see a message icon next to the call icon where they can send a text message to the number you selected.

Latest Google My Business Update - Message Icon

4. GMB Updates Insights Email Sent to Businesses

July 2017 – Google My Business Insights gives you an inside look at how people find your business listing on the web. Insights focus on how customers use Search and Maps to find your listing, and what they do once they find it.

Each column in the bulk download serves to provide insights in the following sections:
• How customers find your listing
• Where customers find you on Google
• Customer actions
• Driving directions requests
• Phone calls
• Photos

CLICK & LEARN: Using and Understanding Google My Business Insights – Free Download

With concrete performance data, it is now much easier to justify investing in local SEO as it is a huge advantage to be able to tie this type of activity to direct changes in search performance. If you can pair this up with an effective local keyword tracking tool and URL tracking parameters, then you’ll be able to clearly demonstrate the value Local SEO activity has had to a business.

The new bulk download option provides data broken down into the following columns:

  • Total searches
  • Direct searches
  • Discovery searches
  • Total views
  • Search views
  • Maps views
  • Total actions
  • Website actions
  • Directions actions
  • Phone call actions

Visit Google’s guidelines for descriptions of what each of these columns means.

There’s still only one line per location, so you don’t get a daily breakdown. This means if you want to make any comparisons then you’ll need to download the data in 7 days, 30 days,90 day or custom bursts. Which isn’t ideal but this is still a major improvement.

5. Add Customer Action Links to GMB Listings

Aug 2017 – Include specific action links people viewing your profile can click to do things like make online orders or reservations directly from Google Search or Maps.  I consider this the most impactful of the latest Google My Business updates when looking at increasing sales.  Getting customers exactly what they want with just a click moves them through the sales funnel faster.

These actions include:

  • Booking an appointment
  • Placing an order
  • Reserving a table
  • Searching for items
  • Viewing the menu

If your business already uses a third-party appointment booking service, links to those may appear automatically and cannot be edited in Google My Business.

Add Customer Action URL to Your GMB Listing:

Latest Google My Business Updates - Add Links

6. GMB Lets Businesses Edit their Listings Directly in Search Results

September 2017 – Businesses can quickly edit their Google My Business local listing directly in Google Search results.  Google has created a business dashboard visible to you right in Google Search.  To see your editing options, first make sure you logged into your GMB account, find your business on Google Search, and click on the “EDIT” button that appears above your listing.

Latest Google My Business Update - Edit in Search

On this search dashboard you can:

  • Add or correct business information, post updated hours, and more.
  • Post on Google and stay engaged with your customers.
  • Share photos that make your business stand out.
  • See how many views your listing gets, and easily access detailed information about your listing’s performance.
  • Know when users upload photos of your business.
  • Quickly take the most important actions to complete and enhance your business listing.

Latest Google My Business Updates You May Have Missed from Early 2017

  • Google Removed “Permanently Closed” Listings from the Local Finder
  • Google Removed Access to Classic Version of Google Plus
  • Google Launched Desktop Platform for Reviewing Edits to Business Listings on Google Maps
  • Google Rolled Out Snack Pack to More US Industries
  • Business Can Now Access 18 Months of Data from Insights on Google My Business Dashboard
  • Google Started Actively Showing Local Pack Ads on Mobile

Learn How to Optimize Your Google My Business Listing for Local Search

Knowing that Google is Master of the Universe when it comes to search engine use and new customers finding your business, it is VITAL you understand the importance of optimizing your Google My Business listing. Give Google the information they want so you can rank higher search and make your business more visible to new customers using local search.

CLICK & LEARN: How to Optimize Your Google My Business Listing

Complete listings also influence search engine user behavior as one study shows that users who view more complete listings are about 30% more likely to report an intention to visit a store or purchase from it (Gybo 2014).  Don’t miss out on new business when these seven easy Google My Business optimization tips.

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Latest Google My Business Updates – Summer 2017 appeared first on Reputation Loop.

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8 Low-Cost Small Business Digital Marketing Tactics – FREE DOWNLOAD

Do you feel like you are spending a lot of time and money on your marketing and not getting results? Maybe you could use some low-cost small business digital marketing tactics?  Could be you just don’t know where to start, much less how to level up.

Digital marketing can seem complicated when technology changes so quickly and every trend promises to change the way we do everything. Knowing what works and committing to simple small business digital marketing tactics you can master quickly keeps your business growing above the influx of trends and quick fixes.

Low-Cost Small Business Digital Marketing Gives You the Competitive Edge

Everyone uses the internet to research, compare, and buy their next purchases, so you need to be strategically positioned online to get found by new customers. For your business to succeed, you are going to have to jump on board and grow your online presence.

 

low cost small business marketing tree

Just reading that sounds expensive, right?  A list of all the digital marketing activities you could pay to have someone do for you is long.  You’ll find strategies such as Paid Search (pay-per-click and online ads), Search Engine Optimization (SEO), Conversion Optimization, Content Marketing and Email & SMS (text message) Marketing.

That’s not even a full list and it’s daunting!

Sure, you could find experts and marketing agencies to market your business.  But there are low-cost small business digital marketing tactics you can execute in-house that will save you money while growing your business.

Learn What Digital Marketing Tactics Grow Your Business in “8 Low-Cost Small Business Digital Marketing Tactics”

Digital marketing can work for even the smallest business by keeping it simple and concentrating on the tactics you as a business owner can do yourself or at least manage with a low-cost professional service.

These 8 Low-Cost and No-Cost Digital Marketing Tactics will get you in the game, growing your online visibility and attracting new customers. A bonus list of free resources at the end will help you jump ahead in growing your business.

Time to Get Started Growing Your Online Presence and Reputation

Sometimes the problem isn’t exactly knowing what needs to be done – it’s figuring out how to start, right?

When you begin working on your digital marketing, it seems like there always a new way to market your business online. Wasting time and money on one new marketing strategy after another seems to be the norm for small businesses committed to growing their online presence.  Seasoned business owners and online marketers have been through this, and they’ve tried everything and learned the handful of methods that truly work for small businesses.

No Defined Digital Marketing

Why Digital Marketing Makes More Sense Than Ever

No matter what industry you are in, there is a good chance that your top competition has a better internet presence and reputation than your business.

New customers are searching online before they make their next purchase.  You need to show up in the first positions in search engine results to remain competitive in any market.

The most successful businesses have also created a strong awareness of their company with an audience of potential customers.  Digital marketing positions your website as a high-ranking online presence that works 24/7 advertising your business.

4 Ways Digital Marketing Grows Your Business

  1. Attract new customers
  2. Building a positive online reputation
  3. Find out what customers want
  4. Stand out in a crowded marketplace

All marketing activities should be geared towards two things: growth and profitability. Digital marketing provides a wide array of cost-effective tools and platforms that give even the smallest business direct access to a huge audience of potential customers.  These customers are dependent on their computers, phones, and mobile devices to decide where to buy. That’s good news for digital marketers!

That’s you by the way.  You’re the digital marketer in this success story. 

At least you will be after you download your free copy of 8 Low-Cost Small Business Digital Marketing Tactics above.

Here are some of the 20+ free resources you’ll get with your download:

 

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post 8 Low-Cost Small Business Digital Marketing Tactics – FREE DOWNLOAD appeared first on Reputation Loop.

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Facebook Advertising – Reach Your Marketing Goals with Ad Objectives

Why You Need Facebook Advertising?

Why FB Advertise ReputationLoop

If you want to grow your business, you have to reach new customers. You can bet that a large cross-section of your customer base is using Facebook and Instagram every day.  To effectively market your business and increase awareness among the audience that matters to the growth of your business, effective Facebook Advertising needs to be a priority.

FREE DOWNLOAD: Facebook Advertising Objectives

Benefits of Facebook Advertising

Highly Targeted Audience Selection with Facebook Advertising

Facebook Advertising makes it easy to target very specific audiences with targeting features built into the Facebook Ad Manager and Power Editor.  This means more effective marketing and a higher return on your investment. You can choose who sees your ad by demographics, contact information, location, behaviors, or interests.

There are three audiences you can choose from with Facebook Advertising:

  • Core Audiences where you select your audience manually based on characteristics, like age and location.
  • Custom Audiences where you upload your contact list to connect with your customers who use Facebook.
  • Lookalike Audiences where you use the information you have about your current customers to find similar people on Facebook.

facebook advertising objectives screens

Easy and Affordable Facebook Advertising Budgeting

With the ability to drill down to a highly targeted audience you get more for your buck with Facebook Advertising.  You create your ad, set your budget and then bid it in the ad auction.  You can start low, and set or edit your ad budget at any time.  Your ad budget will be the total amount you want to spend daily or over the course of the ad campaign. You also set a bid—the maximum amount you’re willing to pay when someone sees your ad or takes your desired action.

There are two specialty buying options with Facebook Advertising for advertisers used to purchasing brand awareness and television ads:

Reach & Frequency

  • When you want your advertising campaign to reach more than 200,000 people, reach and frequency buying gives you predictable, controlled ad delivery at a locked price.

Target Rating Points

  • If you’re used to purchasing TV ads through Target Rating Points, you may be interested in purchasing video ads for Facebook, Instagram or the Audience Network in the same way.

The ad auction determines which ads should be shown to which people. Base on the information used creating your ad, the auction shows your ad to the people most likely to be interested in it.

facebook advertising objectives reputation loop

Extend Your Reach Running Ads on Facebook, Instagram and Audience Network

One of the best things about Facebook Advertising is that you can create your ad once and with a few clicks run it across Facebook, Instagram or Audience Network.  One ad can reach your selected audience where they hang out on their favorite apps and websites, on mobile and desktop devices, with no resizing or reformatting is required.

Supported Facebook Advertising formats include:

  • Video
  • Photo
  • Carousel
  • Slideshow
  • Canvas (mobile only)

Available Placements are:

Facebook

  • Feeds
  • Instant Articles
  • In-stream videos
  • Right column

Instagram

  • Feed
  • Stories

Audience Network

  • Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on websites and apps across devices such as computers, mobile devices and connected TVs (this feature may not be available to everyone yet.) It uses the same Facebook targeting, measurement and delivery to make sure each ad on Audience Network helps you reach your campaign goals at the most cost-effective price.

Messenger

  • Home
  • Sponsored messages

Reach Your Marketing Goals with Facebook Advertising

With Facebook Advertising, businesses just like yours are capturing the attention of interested customers.  They are showing off their products, highlighting their services and collecting leads right where people are spending their time online.

Find your next customer easily with a simple 3-Step Facebook Advertising plan:

  1. Choose your audience based on demographics, contact information, and behaviors.
  2. Create eye-catching ads that automatically resize and reformat to work on different platforms and every device.
  3. Use ad reporting tools and study ad channel behavior to see how your ads impacted your business and pinpoint when, where, and how to connect to your audience.

Extending the advertising reach for your business can be as simple as adding Facebook Advertising to your marketing plan.  Build your presence and create awareness for your business while driving discovery and generating leads.  With deeper engagement and a higher return on investment than less targeted digital marketing Facebook Advertising can be the key to increasing customer loyalty and boosting sales.

Don’t forget to download your copy of FACEBOOK ADVERTISING OBJECTIVES above!

Facebook Advertising Objectives PDF Graphic

 

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Facebook Advertising – Reach Your Marketing Goals with Ad Objectives appeared first on Reputation Loop.

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